Case Study

  • Project LevelBasic Level

Project detail

Sprint is the sports footwear brand of Apex shoes. Recently, it has gone through rebranding. Its new tagline- Ignite Your Spark. It has been positioned as a brand that is kind of a combination of Adidas and Nike. The tone of communication was also changed and a new brand guideline was made. The core philosophy of the brand was set as: “There’s a spark within all of us; a spark that fuels our passion, shapes our dreams, and defines who we are. The time has come to ignite that spark.”

 

Task 1 ## Come up with a re-launching campaign plan for Sprint in digital media using as many channels & tools you think are relevant to reach the target group. Attach sample content ideas for Facebook Posts and other innovative content ideas for cross-platform use. Adding the impact justification along with creativity with the activities will give you an upper hand.

 

Task 2 ## You are to come up with the process and workflow of managing a campaign for the mentioned case from getting the brief from the client to collecting the bill from them in a PowerPoint presentation.

 

Task 3 # # You need to make a draft budget distribution chart based on selected -channels and campaign activities according to your proposed plan.

 

Submit your Presentation in PDF format. The maximum slide limit is 10.

 

 

This is easy work that you will have to do as a sample so that, I can assess the quality of your work. If you cannot do the sample then unfortunately we will not be able to work long term.

Skills Required

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